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We couldn’t legally make jam.

So we made something else.

 

Anna loves all things jam. Steve loves Anna.

Together, they set out to make jam.

Turns out jam has to be at least 55% sugar to be called jam.

They did not love that. So they started fresh. With real fruit. Like straight from the tree fruit.

Then came the dates, because they're sweet on their own and always have been.

Next came the chia doing the hard work of holding it all together without stealing the show. Packed inside a jar you can spread and a bite that’ll have you reaching for seconds.

SMASH. Classic flavors. Better ingredients. More substance.